Haute Couture Horology
As managing editor of Tourneau's digital publication Our Minutes, I was there from the beginning, overseeing the site design, editorial vision, and content cadence (though, unfortunately, not the name!). Over the course of my editorial reign, I covered hotly anticipated international trade shows, yachting regattas, and art openings*; produced practical service journalism; and coordinated interviews and contests with business titans, students*, and watch nerds, as well as influencers like cult icon and high-fashion illustrator Katie Rodgers* (a.k.a. Paper Fashion), Wristi, astronaut Mark Kelly*, and the film team behind Veronica Mars.
Though the site went defunct just 6 months after I moved on to my next role, it was profitable in its first year, and its imprint remains via the syndication partnerships I forged with prominent websites in the industry like Men's Health and TimeZone, as well as in earned media coverage.
*Incomplete archive via the Wayback Machine